We are sisters – one a business professor, the other a freelance journalist. We draw on years of teaching strategy and management, of reporting on personal finance issues, of creating strategic plans for universities, and of exploring the topic of college choice and return on investment.
This book takes an approach to the college decision that not everyone will embrace. But we wish more would. We explore the college choice as a family investment.
By incorporating basic business principles into the college choice, we give you the understanding and tools to make better and more financially rational decisions.